2 Simple Steps For Making Funnels More Profitable

Start doing this right now to achieve better, more profitable funnels...

by: Josh Koerpel

People's "attention" isn't the way it used to be. You can't even grab it anymore.

It's elusive. Skittish. Bombarded with stimuli. Hammered by millions of dollars worth of marketing...daily.

Let's take the competitive world of e-commerce sites for example.

With the increased ability for customers to compare similar products and services, how do you not only gain customer's attention, but retain customer loyalty?

Hint: It's no different that life 'outside the internet.'

The only real weapon you have in the war for attention can be summed up in one word;

Trust has been shown time and time again to be the differentiating factor that influences customer behavior. Particularly long-term consumer behavior.

Focusing on building trust within the customer relationship is the magnetic force that will pull customers to you.

In short...

For your business to succeed, you need to build, foster, and maintain trust between your brand and your customers.

You may have heard this referred to as 'Relationship marketing.'

So how do you build these relationships? And, what's more...

How to you actually implement them?

Here are 2 simple steps to take your customers from 'skeptical' to a 'sure thing.'

If you don't understand your customer, you won't understand your own solutions.

I'm personally a big fan of Ideo's approach to problem solving. They say the first step is to "Understand the market, the client, the technology, and the perceived constraints on the problem."

This is a great way to put it.

Take a look at your ideal customer. You can ask (and answer) questions like:

- How they refer to themselves?

- What they hope to achieve?

- If they were to start, what are they afraid of?

- What information do they want to know, versus what they need to know?

Look at the problem from their perspective.

To make this easier, use tools like Amazon reviews or my personal favorite, Metafilter. (ask.metafilter.com)

Use these tools to research how people describe their problems. How they describe their ideal solutions. How they candidly speak about what they like and don't like.

The Customer Journey Is More Important Than Ever.

The easiest way to do this is to visualize and plan an online customer 'journey.'

An experience that leads people through a series of webpages specifically addressing what you've discovered in step 1.

For example...

Found out the most common fear was XYZ? Great!

Now, what's the fastest way to help that person, in that specific situation? Figure it out and make a quick PDF walking them through an answer.

Give it to them for free.

This would require a landing page where your customer can download this PDF in exchange for an email address.

Then, once that fear has been addressed, now perhaps you know the next most common concern is ABC.

Perfect!

Offer a small, low-cost product or service that will address this concern.

Not because it's the fastest-path-to-cash. But because it's the fastest path to addressing their actual needs.

Keep thinking in this manner. Offer value. Build trust through the value you bring.

Lead them through an experience they enjoy.

Why do they enjoy it?

Because they're making progress. They're not feeling stagnant. They're not feeling stuck. They feel like they're moving...and moving in the right direction at that.

That single idea is the backbone of the human response.

But remember...

To really be valuable, you have to FIRST understand your customer, THEN your means of providing solutions...THEN finally the tactics on how to best deliver those solutions.

That's the most straightforward way to build trust.

Don't just say you understand them. Show it.

Show it through solutions you provide. Through the experience you craft for them.

Trust will be built, profits will increase, and your business will thrive.

You'll be amazed how well this works.

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About Josh Koerpel

From his decision to live at sea and sail the world after college...to his recollections of life as an Alaskan wilderness guide...as a mechanical engineering designer for Disney and Cirque du Soleil...as a motorcycle vagabond in the Himalayas of North India...and as content creator whose efforts have brought in more than 2 million dollars for clients in under 2 years, Josh Koerpel has a lifelong love affair with experiencing the world that has shaped him as a man, as a storyteller and as a marketer.

Josh currently lives in New York City aboard 'Albatross', his 1970's sailboat, from which he designs and develops bespoke, profitable funnel experiences for worldwide clientele. He is also the founder of Funnel Mappy, a drag-and-drop software that helps teams draw, manage, and share funnels faster, easier, and with less miscommunication.

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